Shopper studies at the point-of-purchase
(Includes web based shopper studies in SIMSTORE360®)
Pricing
To fully appreciate the price sensitivity within a certain category, we use SIMSTORE360® Conjoint,
a combination of virtual store environments and choice-based conjoint. We answer pricing questions such as:
- How much are shoppers prepared to pay and what is the most profitable price level for a specific brand?
- Which shoppers will the brand win alternatively lose, depending on whether the price is increased or reduced?
- How sensitive is a brand to price changes of competing brands?
Design- and packaging evaluation
We evaluate design and packaging of both existing products and new product initiatives.
Often, the analysis is based on shopper behaviour at the point-of-purchase (see SIMSTORE360®).
Examples of analysis content are:
- Stand-out - How do we maximize the product´s visibility in the shelf?
- Attractiveness - How do we satisfy shopper interest and maximize the product´s attractiveness in the shelf?
- Purchase - How do we transfer shopper interest into actual purchase?
Product line optimization
To evaluate the effectiveness of different variants of products within a category,
we estimate substitution patterns based on shopper preferences. Using consumer preference
insights from Brand/Price trade-offs, Choice based conjoints or other trade-off techniques,
we find the optimal number of products for a specific brand in a specific category.
Identification of decision tree / Category segmentation (quantitative)
To obtain a complete understanding of shoppers´ decision process within a certain category,
we combine qualitative and quantitative research methods (SIMSTORE360®). The results will
provide enhanced shopper insights pertaining to the following questions:
- Which attributes are relevant for the shoppers´ mental decision tree?
- Can the shoppers´ decision tree be portrayed as follows or does another order of importance exist: First, brand; Second, taste; Third, package size and Finally, price?
- How does where you shop and to which situation you shop, influence the purchase decision?
Product launch and development
Product launch and development involve research issues such as:
- Identification of consumer needs
- Definition of a target market
- Estimation of a product´s potential
- Establishment and adjustments of product features
- Development of a price and a communication strategy
Shopper Insight
To understand the shopper´s purchasing process, we identify how shoppers perceive specific product categories. Also, we identify the influential factors leading to the final buying decision.
