Qualitative methods
In-depth insight - improved accuracy
Qualitative methods enables in-depth understanding of consumers´/clients´/shoppers´ attitudes and behaviour. With this insight, we improve our clients´ accuracy in their development process, whether it includes products, services or communication.
NORM possesses wide qualitative competence through our experienced moderators:
- We have developed and worked with qualitative methods for more than 60 years.
- We have a broad experience throughout different industries that complements our specialist competence within shopper and consumer research.
We know your client!
Whether it is a mother, CEO, logistics manager or a single, we encounter people in different roles and industries every day.
Examples of industries where we have extensive experience within qualitative research:
- Consumer package goods
- Food, drink, hygiene products, laundry, cleaning products and
wine & spirits. - OTC (over the counter) products
- Media
- Newspapers, magazines and Internet - State owned agencies
- Organizations
- Bank and insurance
- Post and telecommunications
- Hotel and restaurants
- Aviation companies
Qualitative rooms
