Family Research just got easier...

In order to strengthen our offering to our FMCG clients we are now able to bring the same research competences that we have developed over the last 8 years to a very difficult to research sector, children's products. Our experts here at NORM^® have created a panel of research respondents who are either pregnant or have children between the ages of 0-6 years of age.

These respondents can be used in a variety of different types of settings (provided they opted into them):

• Online Quantitative / SIMSTORE360^®
• Focus Groups
• In home usage tests
• In depth interviews
• Daily diary studies

The panelists of www.TalkToParents.se are rewarded points for their participation in research activities which can be donated to worthwhile charities or even redeemed in the form of gift cards to popular Swedish retailers. But more important to them is the ability to influence the quality, the value and the safety of the products that their family uses.

By respecting the parents’ time, ensuring that surveys are relevant and then rewarding them appropriately we keep parents engaged and responsive to research.